Platform strategy
Choose a direction that fits your audience and resources.
- Audience and channel review
- Competitor content review
- Platform roles and priorities
02 / Social Media Marketing
Make an impression.
Build a connection.
Give your brand a consistent voice, a clear content direction and a reason for people to keep coming back.
Strategy meets execution
Attention is a start.
Connection is the goal.
A strong social presence connects what your brand stands for with what your audience cares about. I bring strategy, content planning and community thinking together so each post has a role.
We start with your audience and the platforms that fit your business, then build a realistic rhythm of content, conversation and review.
A clear voiceUseful contentConsistent presence
What we can work on
Your brand story.
Six ways to connect.
Content planning
Create a publishing rhythm with a purpose.
- Content pillars
- Monthly editorial calendar
- Campaign and seasonal ideas
Creative direction
Make your brand recognisable across formats.
- Post and carousel concepts
- Short-form video briefs
- Caption and visual guidance
Community care
Turn publishing into a two-way conversation.
- Response guidelines
- Comment and message workflow
- Community engagement planning
Campaign storytelling
Connect individual posts to a bigger idea.
- Launch narratives
- Offer and event communication
- Coordinated campaign content
Reporting & learning
Use audience response to shape the next month.
- Content performance review
- Engagement and reach trends
- Recommendations and next steps
The deliverables and responsibilities are agreed around your goals, budget and existing resources.
How we work
A clear process.
A shared direction.
Listen
Review your brand, audience, existing channels and the conversations already happening around your category.
Plan
Define the voice, content pillars, formats and approval process before building the calendar.
Create
Develop the agreed content and coordinate feedback, publishing and community responsibilities.
Learn
Review the response, identify useful patterns and adjust the next cycle of content.
What you take away
Thoughtful work.
Practical deliverables.
A clear scope, visible review points and a handover you can understand. Here’s what an agreed project can include.
- 01A channel strategy and content pillars
- 02An agreed publishing calendar
- 03Creative briefs and approved content assets
- 04A performance review with next actions
Before we begin
A few useful answers.
Which platforms should my business use?
We choose platforms based on your audience, goals and capacity. Maintaining a useful presence on a few relevant channels is often more practical than publishing everywhere.
Will you create videos and photographs?
Content production requirements are agreed in the scope. We can work with existing brand assets and prepare briefs for new material; shoots and specialist production are discussed separately.
Does this include paid advertising?
Organic social management and paid campaigns have different scopes. If advertising is needed, we can connect the content plan with a separate performance marketing approach.
How are posts approved?
We agree an approval workflow and share planned content for review. Clear feedback and deadlines help keep publishing consistent.
Your next step
Give your brand
a stronger voice.
Tell me what you’re working towards. We’ll discuss the scope and the right place to begin.
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